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About us

We have created Homie to invite people on a journey towards a more balanced life. 

Homie is a Swedish lifestyle brand that wants to help people create winning habits to optimize energy every day. We want the high quality of our products to be reflected in design, packaging and labels. This means that our products blend into stylish and conscious environments. These are products you prefer to leave in front, which for example also gives a natural reminder to take your vitamins every day. The team behind Homie is driven by development, curiosity and innovation. Therefore, we developed a concept that combines design and function to create symmetry between the outside and the inside. We also consider this to be striving for us humans, to find a natural balance in life with everything that is part of the life puzzle.

Homie is basically a family business founded by the Kling family. Homie started in 2018 and is now available at several major retailers. Read more about the family behind the brand HERE.

Our products are developed for a person who is in the middle of their lives. You have a lot going on and are trying to get a balanced life between career and your social life. You may even have a family. You definitely have digital distractions on all these screens. As if that wasn't enough, you also have the soaring demands that you tend to impose on yourself.

We are passionate about developing products that simplify and balance your life. Our ambition is that in our relationship with our customers we can awaken curiosity and create knowledge about how you are physically affected by your living environment and create solutions to get more balance in your life. As we have developed our products we have used experts in dietary advice, training and design and have with the greatest dedication developed a high quality collection of sensible raw materials that really work. The products all help in one way or another to make everyday life a little more balanced, healthy and simple.